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Deal Intelligence

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The Talent Brief · Creator Economy State of Play

Morning Briefing

Creator Economy State of Play

February 25, 2026 · For Amir & 3,199 others

$250B

Creator Economy Size

62%

Brands Raising Budgets

47%

Prefer Long-Term Deals

Money & Deals

The latest round of talent agreements shows a sharp rise in performance-based comp models...

Platform Intel

TikTok's new creator fund structure is reshaping how agencies price deliverables on short-form...

Agency Moves

Three mid-market agencies consolidated this week, signaling further consolidation pressure on boutique...

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